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Boardroom is a sports, media and entertainment brand co-founded by Kevin Durant and Rich Kleiman and focused on the intersection of sports and entertainment. Our advisory arm serves to consult and connect athletes, brands and executives with our broader network and initiatives. Duffy held court at the NBA All-Star Tech Summit in Cleveland last month, and chatted with Boardroom about his continued success, his unique ability to recruit and sign top international talent, and what keeps him motivated 30 years into his legendary career.

Subscribe for the biggest stories in the business of sports and entertainment, daily. Shlomo Sprung: The industry has changed so much in the last few years. How have you and BDA Sports tried to adapt and adjust to the times? Bill Duffy: I think understanding the growth of the globalization is probably the key. Many of the marquee awards were all international players.

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COVID has really hindered continued development, but I just see basketball rivaling soccer as a global staple in the sports ecosystem. SS: Why do you think over the course of your career that so many international superstars have gravitated towards your representation? BD: I think because I made a concerted effort to treat international players like American players.

BD: People ask me that question all the time.